Many people primarily use social media platforms to network and communicate with family and friends. It is no secret that the novelty in the business world is social networks. It is a common platform for the management and promotion of companies. For business owners, social media is the easiest way to reach their target audience. As a business owner, one must have a presence on all the major social media platforms to promote their business. If you are not using social media, you are overlooking a fast, convenient, and efficient way to reach almost half the world.

Instagram Audit

An Instagram profile audit is a way to keep track of the progress of your profile. Regardless of what your goals are, it's critical to conduct Instagram audits from time to time to better understand your audience. The goal of Instagram Audit is to ensure that every post you make on Instagram has a purpose. Auditing your Instagram profile regularly can help you see where you are now and create performance measures that will allow you to more accurately determine your progress in the future.

Review Your Tone, Branding, And Aesthetics

A commercial profile on Instagram differs from a personal profile, which is why the tone of voice, visual aesthetics and branding must be perfected. Because you are trying to create an image for your target audience, the overall appearance of your profile says a lot about your brand. This is the first impression your target audience will have on you. It is a deciding factor whether they follow you or not.


There is a character limit of 150 characters, so make your bio interesting and concise. It is an opportunity to communicate directly to your target audience what your brand stands for. Make sure to keep your bio up-to-date with the latest changes.
Profile Image: Instagram is primarily a visual platform, so make sure your profile image makes the right first impression. The profile photo can be your brand logo or a clear image that represents your company. Follow this Instagram sizing guide to learn more about how to size your images correctly

Use of Hashtags

Hashtags are essential to increase Instagram followers. They increase the amount of traffic and visibility your posts receive. While targeting the most popular hashtags is convenient, it's also important to include hashtags with higher engagement. Your hashtag must be relevant to your brand and audience, as well as related to your content.

Look For Fakes Amongst Your Followers

Having fake followers negatively reflects on your brand. He looks suspicious to his audience. A recent study by Ghost Data estimates that 9.5% of all accounts are fake. Be on the lookout for who is following you as there are a lot of fake followers on Instagram. How to identify if you have fake followers or not? An account with "unusual" numbers, a lot of action for a few days and nothing the rest of the time, empty and suspicious profile sections, irrelevant comments.

Community Interaction

Instagram is a social network, so it is important to interact with your audience. Check if you are responding to direct messages and comments and if you have a genuine interaction with your audience. This also means that it promotes user-generated content. This often encourages users to keep sharing and talking about your product. All of these steps help drive your engagement on the platform. Convey to users that you are genuine.